Red Campaign | Vibepedia

The Red Campaign, also known as Product Red, is a licensed brand that partners with companies to raise awareness and funds to help eliminate HIV/AIDS in eight African countries. Founded by Bono and Bobby Shriver, the campaign has worked with notable brands such as Nike, American Express, and Gap to create products with the Red logo. The campaign's impact is significant, with a focus on engaging the private sector in humanitarian aid. The Red Campaign has become a prominent example of social entrepreneurship and corporate social responsibility.